The B2B Messaging Course & Workbook
Messaging is the foundation of every marketing strategy. This free video course is designed to empower you with the knowledge and skills to create messaging that stands out and effectively resonates with your target audience.
What’s covered in this free course:
MODULE 1 How to win on messaging
Why marketing starts with messaging.
- What is Messaging
- Messaging Layers
- Messaging Q&A
MODULE 2 | How to build winning messaging
The building blocks for crafting positioning & messaging.
- The role of messaging in B2B
- Know who you're selling to with personas
- Marketing the Jobs to be Done
- Industry trends
- Carving your place in the market
- Messaging framework
Contributors
Peep Laja, CEO of Wynter
Paved the way for the entire industry in messaging optimization. Three-time founder: CXL, Speero, and Wynter. Shares daily learnings with 50K+ followers and hosts the How to Win podcast.
Raechel Lambert, Co-founder of Olivine
Early product marketer at Intercom — launched two products: Operator & Help Center. Worked with 40+ Olivine clients from early-stage to IPO including ServiceNow, Twilio, and Envoy.
Arielle Shnaidman, Director of PMM at Olivine
Formerly product marketing at ConsenSys. Developed new positioning & messaging for dozens of B2B SaaS and Web3 companies including Elation Health, SafeGraph, and Floodbase.
About Olivine
We’re a collective of product marketing & go-to-market leadersin B2B SaaS with three ways to help you grow:
- Agency: full-service product marketing, sales enablement and design services. Learn more..
- Marketplace: connects startups with vetted product marketing consultants and supports the engagement to make it great. Learn more..
- Playbooks: self-serve marketing strategy program helps early-stage founders through tactical marketing playbooks, templates & expert consulting. Learn more..
Learn more about the team behind Olivine on our about page or see how we think on our blog.
1 PDF Workbook