Positioning & Messaging Guide

Do you have a product but don't know how to communicate its value to the market? Is your team misaligned on the details of why you’re building your product and who you’re building it for? Do you have a million feature ideas but don’t know which ones to put on the roadmap?

In this free guide:

1. The Template: Download our template to create your own product positioning & messaging
2. The Product: Mission, vision, pitch, benefits, and features
3. The Audience: Personas, Jobs to Be Done, and customers
4. The Competition: Market landscape, market leaders and emerging threats
5. The Industry: Market trends

About Olivine

We’re a collective of product marketing & go-to-market leadersin B2B SaaS with three ways to help you grow:

• Agency: full-service product marketing, sales enablement and design services. Learn more..
• Marketplace: connects startups with vetted product marketing consultants and supports the engagement to make it great. Learn more..
• Playbooks: self-serve marketing strategy program helps early-stage founders through tactical marketing playbooks, templates & expert consulting. Learn more..

Learn more about the team behind Olivine on our about page or see how we think on our blog.